EW
EJ Welch

Digital Marketing Specialist

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E. J. Welch is looking to add a Digital Marketing Specialist to their marketing team.

JOB SUMMARY:

The Digital Marketing Specialist has a clear understanding of contemporary digital platforms, media tools and technology and knows how to reach and engage today’s hyper-connected customer to develop direct digital relationships with them. This position reports directly to the VP, Marketing for the E.J. Welch Company and will work together with the Director of eCommerce for our online retail store, Tools4Flooring. This role will be responsible for creating, executing and measuring marketing programs across various platforms/digital tools. The ideal candidate will be passionate about marketing technology and developing strategies that boost awareness for the E.J. Welch and Tools4Fooring brand and create efficient path-to-purchase journeys utilizing a multi-channel approach.

RESPONSIBILITIES:

Ø Evolve the company’s marketing automation best practices and leverage enhanced tools for customer-driven email communication, landing pages, marketing and sales promotional campaigns, and customer loyalty programs.

Ø Develop and execute outbound/inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and revenue for both customers and accounts.

Ø Implement strategies to drive qualified traffic to our website(s) and campaign landing pages through SEO, SEM, display media, paid social media marketing, email marketing, content marketing, integrated campaigns, and other lead generation and traffic-driving strategies and tactics.

Ø Work with Marketing and Sales teams to understand the effectiveness of our digital marketing strategies in driving site traffic, customer engagement and conversion with key e-tail accounts. This role may assist in business analytics, tracking the company's presence on various partner sites, general web analytics, search engine ranking, advertising campaign results and e-commerce branding across a website.

Ø Oversee the company’s marketing database: list development and management, segmentation, acquisition/import, data cleansing, content and contact strategy, lead management.

Ø Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs).

Ø Collaborate with the product marketing team to ensure product data and item content is optimized for onsite search and discoverability, relevant, engaging, accurate and in compliance with e-tailer guidelines.

Ø Proactively gain understanding and knowledge of online marketing trends/practices, competitive analysis and industry trends in flooring products sold online.

MINIMUM REQUIREMENTS:

Bachelor’s Degree in Digital Marketing/Marketing/Communications preferred.

Minimum of 3-5 years’ experience in digital strategy and implementation, in a B2B and/or B2C environment. Demonstrated knowledge of digital marketing, SEO, marketing automation and expertise creating customer journeys in the online space. Must have proficient knowledge and proven track record of:

  • Creating conversion and online customer acquisition strategies, specifically with eCommerce retail business channels.
  • Identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Developing and operating nurture campaigns and syncing with a CRM.
  • Optimizing landing pages and user funnels.
  • Using Content Management System (CMS) for website management and related analytics tools such as Google Analytics.
  • Optimizing Paid Search campaigns through a digital agency vendor partner.
  • Working with online retailers (e.g. Amazon, Wayfair, etc.) to drive online sales opportunities.
  • Experience in developing and implementing multi-channel campaigns utilizing social/web/ marketing automation platforms.
  • Expertise in creating unique customer journeys that ultimately contribute to a direct digital relationship and drive sales.
  • Must have experience in measuring and reporting campaign effectiveness.
  • Proficient in Microsoft Excel; demonstrated comfort with data analysis.
  • Strong analytical skills and data-driven thinking.
  • Must have excellent writing and language skills

QUALIFICATIONS:

  • Search Engine Optimization: 3 to 5 years (Required)
  • Marketing Communications: 3 to 5 years (Required)
  • Marketing Automation: 3 to 5 years (Required)
  • Content Management Systems: 3 to 5 years (Required)
  • Multichannel Marketing: 3 to 5 years (Required)

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) Matching
  • Dental Insurance
  • Flexible Spending Account
  • Health Insurance
  • Life Insurance
  • Paid Time Off
  • Vision Insurance

Experience:

  • Search Engine Optimization: 3 years (Required)
  • Marketing Communications: 3 years (Required)
  • Marketing Automation: 3 years (Required)
  • Content Management Systems: 3 years (Required)
  • Multichannel Marketing: 3 years (Required)

Schedule:

  • Monday to Friday
  • Weekends required
  • Other

Benefit Conditions:

  • Waiting period may apply

Work Remotely:

  • No

Please mention that you come from MarketForThem when applying for this job.

Posted 2 months ago

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