UF
Univest Financial Corporation

Marketing Automation Specialist

Overview:
Our Souderton, PA based Marketing and Communications Department is expanding! We are seeking a Marketing Automation Specialist to join our team.

Qualifications:
Requires a bachelor’s degree in Marketing, Digital Communications, Tech or related field and 3+ years of experience in marketing automation.

Experience with marketing automation software, Salesforce Marketing Cloud preferred.

Experience implementing marketing programs to support lead generation.

The ability to work within Content Management Systems, knowledge of online ADA accessibility standards and website optimization strategies a plus.

Strong creative, oral communication and interpersonal skills.

Must be able to multi-task, collaborate with team members and handle deadlines.

Required to comply with brand guidelines and graphic standards.

Responsibilities:
Develop and deploy marketing e-blasts, campaigns and journeys.

Own day-to-day coordination of Marketing Cloud campaigns and journeys including planning, asset gathering, building, quality assurance, and execution of test sends.

Maintain the performance and health of the email campaigns with regard to audience, content, images, send times and deliverability.

Assist with updating and maintaining external websites including daily maintenance and redesign as required.

Coordinate and maintain Intranet (Employee) site content and updates, including redesign and development, programming, content posting and ongoing content updates requested by all departments of the company.

Draft content and maintain internal (employee-facing) platforms tied to corporate culture initiatives that enrich the employee experience. Document employee processes and draft “how to” internal communications for the employee audience.

Produce and design communications to support initiatives executed by Marketing and Corporate Communications including responsive emails and landing pages tied to digital marketing.

Assist with testing and quality assurance of websites and email communications.

Support metric gathering, report preparation and analytics across all internal and external web properties. Report on Marketing Cloud analytics.

Responsible for compliance with laws and regulations which apply to the position, including the Univest Code of Conduct and Graphic Standards.

Assumes additional duties and responsibilities as appropriate.
Please mention that you come from MarketForThem when applying for this job.

Posted 2 months ago

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