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Exceptional Lives https://exceptionallives.org

Data Analytics/Digital Marketing Analyst

Data Analytics/Digital Marketing Analyst

About Our Company

Exceptional Lives is a not-for-profit organization that helps parents and caregivers get the information they need to help family members with disabilities. Figuring out how to find services or navigate complicated processes when you’re stressed, new to the situation, or entering a new phase of your child’s life can be overwhelming. We write our online guides, blogs, and resource directory in language that parents can understand and organize the information so they can find what applies to their situations. We’re based out of Boston, Massachusetts, and create content for families throughout the United States. Our team is passionate about helping families; you can learn more about us https://exceptionallives.org.

Exceptional Lives is seeking a full-time Digital Marketing and Analytics Analyst to support all aspects of our business with a focus on increasing user engagement and improving the user experience. This role will report to the Chief Operating Officer and will work collaboratively with all team members to drive insights for core business metrics, including marketing campaign effectiveness, conversion, and engagement.

Core Capabilities:

  • Proven track record of turning raw data into meaningful analysis
  • Proven track record as a power user of Google Analytics platform, Google Tag Manager, Google Ad Words, Google Search Console, Advanced Excel
  • Experience with data tools such as Screaming Frog and Crazy Egg,
  • Strong experience using data and analytics to measure attribution across marketing campaigns, optimize digital media, optimize conversion funnels, and increase online user engagement.
  • Willing to occasionally present about Exceptional Lives at local conferences and meetings

Must have Requirements

Critical thinking: You are a strategic thinker and enjoy the challenge of finding solutions for complex data issues. Problems are obstacles to be conquered versus a reason to become discouraged.

Self-Learner: You are naturally curious and eager to stay abreast of developments in the field of data analytics. You stay on top of changes to Google Analytics and other data tools.

Cultural fit: You identify with the problem that Exceptional Lives is trying to solve, which is to provide families and professionals caring for a child with disabilities with the information they need to get the resources and benefits that the child and family need to thrive.

Citizenship: You must be a US Citizen or have an active green card.

Location: Must be located in the greater New Orleans or Baton Rouge area.

Interview Process: The Interview process will involve a test of your knowledge of Google Analytics, Tag Manager, and other tools as well as your overall problem-solving capabilities.

You must be willing to undergo a background check.

Responsibilities:

Use data to drive continuous improvement and decision making, with an emphasis on:

  • Increasing the number of meaningful users to site
  • Optimizing the user experience on web and mobile apps
  • Supporting marketing initiatives across online channels
  • Data-driven strategic business decision making
  • Using GTM and GA to optimize conversion and engagement.
  • Design and implement A/B tests and analyze findings to drive actionable insights
  • Create dashboards/reports for both internal as well as funder reporting.
  • Build reports, manage custom dimensions, segments in Google Analytics

Preferred Requirements:

  • BA/BS degree with a quantitative emphasis (Business, Marketing, Economics, Statistics, Data Science or similar).
  • 3 years of experience of supporting digital organizations with all analytics needs,
  • 3 years of experience with Google Analytics and Google Tag Manager.
  • Experience in designing and reporting of A/B testing
  • Strong MS-Excel and PowerPoint skills
  • Personal and/or professional experience with children and adults with disabilities

Duties, responsibilities, and activities may change at any time with or without notice.

Benefits and Anything Else Worth Mentioning

Exceptional Lives values the contributions of its team members and reflects such in its culture.
Exceptional Lives offers health insurance, life insurance, disability insurance, as well as three weeks of paid vacation.

Exceptional Lives is committed to providing equal opportunities and to non-discrimination. It is our policy to ensure that all individuals with whom we are in contact are treated without regard to age, color, disability, gender, marital status, national origin, religion, sexual orientation, expression, gender identity, ancestry, marital status, citizenship status, or veteran status.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Experience:

  • Google Analytics: 3 years (Required)
  • Google Tag Manager: 3 years (Required)

Location:

  • New Orleans, LA (Required)

Application Question:

  • Are you a US citizen or do you have a permanent authorization to work in the US?

Additional Compensation:

  • Bonuses

Work Location:

  • One location

Benefits:

  • Health insurance
  • Paid time off
  • Work from home
  • Flexible schedule
  • Other

This Job Is Ideal for Someone Who Is:

  • Dependable -- more reliable than spontaneous
  • Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
  • Autonomous/Independent -- enjoys working with little direction

Schedule:

  • Monday to Friday

Company's website:

  • https://www.exceptionallives.org/

Benefit Conditions:

  • Waiting period may apply

Work Remotely:

  • Temporarily due to COVID-19

Please mention that you come from MarketForThem when applying for this job.

Posted 2 months ago

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