Advent Talent Group Company Logo Advent Talent Group

Digital Marketing Manager

Advent Creative is looking for a Marketing Communications Manager for our long- time client in the North Metro. This direct hire opportunity is ideal for individuals a minimum of 5 years’ experience in marketing management and innovation. Submit your resume today for consideration!

About the Company:
This global company is highly successful in a niche CPG market, targeting both B2B and B2C audiences. The team values innovation, collaboration and passion to drive the bottom line through risk taking, idea generation and out of the box initiatives.

About the Job:
Collaboration across internal marketing teams to execute shifting priorities, which may include email marketing campaigns, presentation decks, traditional and digital marketing collateral
Own segmentation and creation of the marketing calendar with a “ mood economy” way of thinking to appropriately trigger and timeline content based upon changes in economy, community, etc.
Analyze current data and trends to make recommendations on how to grow the business through tailored marketing initiatives
Oversee social media engagement to provide consistency, identify new trends and opportunities for marketing storylines
Provide a consistent brand tone and voice across all platforms, with a deep understanding of how each impacts the other
Identify and build segmentation within CRM and Email Marketing campaigns

About You:
Minimum 5 years’ experience in a customer marketing management and analytics role
Deep understanding of data analytics, pulling reports, insights and presenting actionable recommendations
Expertise across digital marketing and best practices to effectively communicate cross functionally
Proven experience building segmented email campaigns, as well as creating content and mapping out the customer journey
Strong writing skills across platforms, able to create fresh content from the ground up
Pull and review reports, draw insights and connect the dots to create effective storylines for B2C marketing initiatives
Highly flexible, able to execute a variety of shifting priorities and navigate ambiguity well
Strong project management skills and ability to juggle multiple projects at once
Detail oriented, methodical and work with a high sense of urgency
Innately curious, always digging deeper and presenting out of the box ideas to push status quo
Experience using these tools or similar: Microsoft Dynamics, Hootsuite, and CRM
Entrepreneurial and not afraid to take risks
Experience managing and empowering direct reports

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Posted 2 months ago

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